Sequence has identified a highly lucrative subset of users: micro business owners with up to 4 employees. This segment is particularly valuable as they generate more revenue and exhibit lower churn rates. Recent Facebook campaigns have demonstrated a strong pull from this audience at an attractive cost.
Facebook ad →
our task, given what you know about Sequence and it’s assets is to draw out a comprehensive marketing strategy to effectively target and engage this market segment.
Create a marketing strategy to attract, convert, and retain micro business owners, leveraging their higher profitability and lower churn rates.
If you have any questions feel free to reach out to me at [email protected]
Thanks!